The Most Popular Types Of online Advertising
As is the case with any kind of advertising, online advertising aids you in:
- Selling more of your product/service
- Notifying buyers of your new product/service, or promotional offer
- Spreading your ideas about a certain topic
- To increase brand awareness
For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites. This article talks about some of the most popular types of online advertising.
Banner Ads
Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-thru, when you pay only when the user clicks on the banner.
To post a banner ad, you can do either or all of the following:
- Banner exchange where another website displays your ad in exchange of you displaying for them
- Pay publisher sites to post your banner
- Pay a banner network to post the banner ad on a number of publisher sites
It's the thing of the past now. With a variety of pop-up blockers available freely, it makes no sense in investing in this form of advertising as it irritates the viewer.
Floating Ads
These ads appear when you first go to a webpage, and they "float" over the page for five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well. These ads appear each time that page is refreshed.
Floating ads are popular for several reasons:
- They grab the viewer's attention and cannot be ignored
- They are animated
- They have audio/video content like TV ads
- They can take up the entire screen, therefore from a branding standpoint, they are much more powerful than a banner ad or a sidebar ad
- They have a high click-through rate of about 3 percent
Interstitial Ads
Interstitial pages are a form of advertisement on the web that appears between web pages that the user requests. Because interstitials load in the background, they are a preferred way of delivering ads that contain large graphics, streaming media, or applets.
Unicast Ads
A unicast ad is basically a TV commercial that runs in the browser window. It has enriched audio/video content. The ads can last anywhere from 10 to 30 seconds. These ads have similar branding power as a TV commercial. However, a unicast ad offers something that TV ads cannot -- the ability to click on the ad for more information. These ads are getting very effective, as the average click-through rate is 5%.
Takeover Ads
Viewers visiting the website will see a large ad when they first come, and then the continuity is maintained by reiterating the same message throughout the site in the form of banners, side bars or buttons. The approach works very well for branding because the brand is visible to viewers throughout the visit to the site. Click-through rates are also high.
Contextual Ads
Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page's actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. This is becoming very popular as the ads can be targeted based on the users' interests.
There are many other ways in which you can advertise like embedding your ad/brand in online games, chat rooms, etc. Rich media interactive ads can also be creatively used in a lot of different ways. Once you get started - you'll be able to explore great opportunities in this area.
Do Right Marketing offers freelance content writing services. These include writing for the web, intranet, marketing and sales collateral such as case studies, newsletters, whitepapers, articles, blog posts, website navigation, editing, and proofreading, etc. Visit: http://www.dorightmarketing.com to know more.
Affiliate Marketing News From Dmnews ComAffiliate Tips Bob S Info World Affiliate Marketing Tips
Tv Links Db Not Uk
Rss Mlm
Bus Business Affiliate
Squidoo Groups Topic Seo Affiliate Marketing
P Internet Marketing Tool
Affiliate Marketing Tips
Text Link Firefox Add Ons
Affiliate Marketing Forum Community Blogs News
Internet Marketing B2b Getting The Big Picture B2b Seo Blog
Make Your First 2000 With Affiliate Offers And Craigslist Marketing
Discover Proven Successful Home Based Affiliate Business
Domain Name
Business Affiliate Multi
Tv Links Free Tv Links
Bbc U Turn Full Iplayer Service May Never Be Available To Mac
Html Tutorial Text Links
Manifesto Weekly Ink Link Love
City To Open Link For Southwest Traffic
Link Simulation Amp Training L 3 Communications
Internet Marketing Tool
Hyperlink Wikipedia The Free Encyclopedia
Gene Kavner Recommended Top Reading Suggestions Affiliate Marketing
An
Do Internet Marketing Tool A
What Pole Dancing Can Teach You About Pagerank Monthly
Ameu The Link
2 2 Bake A Cake And Other Homeschool Fallacies
Comment On What Are Keywords By Renaissance Chambara
Learn Organic Seo For High Search Engine Rankings
It Internet Marketing Tool
How To Avoid The 3 Most Common Affiliate Mistakes
Review
Fosscamp 07 It 39 S In The
Strange Css Link Behaviour
How To Avoid The 3 Most Common Affiliate Mistakes
Link Up Products At Sierra Trading Post
Ny Jedi School Trains Lightsaber Enthusiasts To Be Bigger
Clic Business Affiliate Credit
Affiliate Scripts And Price Comparison Question
Ea Link Download Your Favorite Ea Games To Your Computer
What Is
Ea Link Shuts Down New Service Questionable
Why Not Spend An Hour Making A Quick
Even Link Knows How To Hold A
Affiliate Marketing Program
Super Affiliate Marketing Tips
Homelink Home Automation Wireless Control System Universal Transceiver Rf Control Home Security Smart
Internet Marketing Tool
Virgin America Inaugural
How To Learn Internet Marketing
Gamasutra Q Amp A Lange On Ea Link Digital Download Service
Uk Affiliate Marketing Blog Affiliate Marketing Guide
Startup Programs And Update Software Problems
Compact For Reading And School Home Links Index
Add Link
Business Affiliate
Business Affiliate
Internet Marketing Tool
Usacitylink The Usa From San Francisco To New
Make Your First 2000 With Affiliate Offers And Craigslist Marketing
Affiliate Programs Directory
Affiliate Marketing Blog From Uk Offer Media
Affiliate Summit West 08 Video Contest
Good Keywords Find The Best Keywords For Your Web
Quicken Affiliate Program Overview
Free 60 Minute Affiliate Marketing Ebook
Affiliate Marketing With Shawn Collins
Affiliate Marketing Plan For New Aqha Members
Worktruck News
Two More Agencies Link Up Merge In Tightening Market
E Mail Marketing Resources From Affiliatetip Com
Learn Organic Seo For High Search Engine Rankings
Datalink Information Means The
How To Avoid The 3 Most Common Affiliate Mistakes
Affiliate Marketing With Ebooks
Web Marketing Today E Commerce E Mail Marketing
6 Critical Rules When Building An Affiliate Website
Cufflink Link
New Voucher Code For Audible Co Uk
Ask Shawn Collins Asos And Affiliate Marketing Affiliate
Mentors For Affiliate Marketing
Affiliate Marketing Am Europe S Leading Affiliate Program
Tvlinks Shut Down Owner
Easy E Store Complete Website And E Store Services For The Beginner By Inkprince
Buy Text Links Textlinkbrokers Com Buy Links Text Link Ads Text Links
What S Your Internet Marketing Return On
Bbc U Turn Full Iplayer Service May Never Be Available To Mac
D Link Welcome
Mortgage Program
Affiliate Marketing Am Our Affiliates
Exclusive Bonuses For Affiliate Elite Revealed
Multi Project
Internet Marketing Tool
La Ink Links
Tv Links
Www Affiliate Marketing Course Com
Make Link Belt Model Ls 318 Year 1978
Business Affiliate
| Permalink | 